SECTION A: Concept Check

1. What are some elements in the persuasive process?
2. What is informal persuasion?
3. Who are your clients?

SECTION B: Concept Check

1. Describe some of the differences between formal persuasion and informal persuasion.
2. Name at least three things you should know about your client before you present the idea, product, or service that you are "selling."
3. When speaking of client relationships, whom do you consider to be clients?

SECTION C: Concept Check

1. What is visual persuasion?
2. What is a feasibility memo or report? Why might it be more effective than a phone call for presenting ideas?
3. What are some attention-getters that you have used? Give an example.