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1	In business, the most common way to persuade is through formal proposals.
	A)	True
	B)	False
2	Persuasion should be indirect when your client is negatively biased.
	A)	True
	B)	False
3	Formal persuasion is more common than informal persuasion.
	A)	True
	B)	False
4	At team meetings when discussing new ideas with peers, use formal persuasion.
	A)	True
	B)	False
5	In a persuasive discussion, evidence relates to facts and benefits relate to value.
	A)	True
	B)	False
6	The first part of a sales or marketing letter usually . . .
	A)	presents the purpose.
	B)	grabs the reader’s attention.
	C)	develops the reader’s interest.
7	Before stating the main point of a direct persuasive message, provide evidence.
	A)	True
	B)	False
8	Persuasion relates more to customers than it does to co-workers.
	A)	True
	B)	False
9	Persuasion relates as much to client relationships as to written communication.
	A)	True
	B)	False
10	Which of the following communication options are ineffective if you are persuading co-workers?
	A)	memo
	B)	meeting
	C)	phone call
	D)	business letter