Chapter Outline
What is a Survey?
Why are Surveys Conducted?
Types of Surveys
Longitudinal Surveys
Survey Research and Correlational Research
Steps in Survey Research
Identifying the Target Population
Choosing the Mode of Data Collection
Selecting the Sample
Preparing the Instrument
Preparing the Cover Letter
Training Interviewers
Using an Interview to Measure Ability
Nonresponse
Item Nonresponse
Problems in the Instrumentation Process in Survey Research
Evaluating Threats to Internal Validity In Survey Research
Data Analysis in Survey Research
An Example of Survey Research