Chapter Outline
What is a Content Analysis
Some Applications
Categorization in Content Analysis
Steps Involved in Content Analysis
Define Terms
Specify the Unit of Analysis
Locate Relevant Data
Develop a Rationale
Develop a Sampling Plan
Formulate Coding Categories
Reliability and Validity
Analyze Data
An Illustration of Content Analysis
Using the Computer in Content Analysis
Advantages of Content Analysis
Disadvantages of Content Analysis
An Example of a Content Analysis Study