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1 | |
In which phase of new-product design process are considerations to target market, desired level of performance, investment requirements and financial impact made: |
| | A) | concept development and product planning |
| | B) | detailed engineering |
| | C) | preliminary process design |
| | D) | pilot manufacturing phase |
| | E) | ramp-up |
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2 | |
When marketing, engineering, and operations simultaneously develop a process (cross-functional integration), this approach is known as __________ ________________. |
| | A) | sequential process |
| | B) | traditional approach |
| | C) | concurrent engineering |
| | D) | both A and B |
| | E) | none of the above |
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3 | |
Quality Function Deployment |
| | A) | is a tool for translating customer requirements into concrete operating and engineering goals. |
| | B) | facilitates inter-functional cooperation between marketing, engineering, and manufacturing. |
| | C) | provides a better understanding and focus on process characteristics that require improvements. |
| | D) | A and B |
| | E) | A, B, and C |
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4 | |
Which of the following statements is true about value analysis/value engineering (VA/VE)? |
| | A) | The purpose of VA/VE is to simplify products and processes. |
| | B) | The objective of VA/VE is to achieve equivalent or better performance at a lower cost. |
| | C) | VA is performed before the production stage, while VE deals with products already in production. |
| | D) | both A and B |
| | E) | A, B, and C |
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5 | |
The most important performance dimension for product development projects is: |
| | A) | Time-to-market |
| | B) | Productivity |
| | C) | Quality |
| | D) | Product flexibility |
| | E) | Product reliability |
| | F) | A, B, and C |
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6 | |
When evaluating a new product development project using net present value analysis, which of the following will make the project more attractive? |
| | A) | Delaying the start of the project |
| | B) | Making the project run over a longer period of time |
| | C) | Improving (bringing forward) the date when revenue will begin |
| | D) | A and B |
| | E) | None of the above are correct. |
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7 | |
Which of the following are parts of IDEO's product design process? |
| | A) | Rapid prototyping |
| | B) | Using project milestones |
| | C) | Brainstorming |
| | D) | Benchmarking |
| | E) | A and C |
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8 | |
Which of the following are characteristics of a company's core competence? |
| | A) | It is not easy to outsource |
| | B) | It provides potential access to a variety of markets |
| | C) | It increases perceived customer benefits |
| | D) | It is hard for competitors to imitate |
| | E) | B, C and D. |
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9 | |
Manufacturing is involved in what phases of the product design process? |
| | A) | Concept Development |
| | B) | Production Ramp-up |
| | C) | Initial Planning |
| | D) | Concept Development |
| | E) | A, B, C and D |
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