John J. Shaughnessy,
Hope College Eugene Zechmeister,
Loyola University of Chicago Jeanne Zechmeister,
Loyola University of Chicago
ISBN: 0072986220 Copyright year: 2006
What's New
New to this edition
A thoroughly revised Chapter 1 is now more engaging and challenging to students. A new section, “The Science of Psychology,” both emphasizes the importance of the scientific method and generates enthusiasm for psychological research by highlighting key research findings on media violence.
New coverage addresses Internet-based research and the ethical issues it raises .
A new "Stat Tips!" feature helps students see more clearly the connection between methodology and statistical techniques. This feature draws students' attention to questions of statistical analysis and will reinforce their learning of the important links between gathering and synthesizing data.
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2006 McGraw-Hill Higher Education