A STRONG FOUNDATION FOR THE FUTURE

The tallest buildings rise from the strongest foundations. Each step in the process--from drawing up floor plans to pouring the footings to installing the bearing walls--is done to create a solid foundation upon which the structure will be built. The same principles apply in business, where careful planning and meticulous execution are essential to carrying out all tasks, from preparing income statements to analyzing foreign exchange rates.

The financial and managerial accounting course serves as a foundation for success in the business world. For this reason, the Williams team has focused years of teaching experience on four key textbook components to help students succeed.

1. Balanced Coverage. The 14th edition of Williams provides the most balanced coverage of financial and managerial topics on the market. The author team has revised and refined the presentation of traditional financial accounting topics--such as updating to reflect important changes made as a result of the Sarbanes/Oxley Act, enhancing their focus on ethics in accounting, and integrating more of an international perspective into each chapter. New Ethics, Fraud & Corporate Management boxes have been added, giving each chapter a focus on ethics. By giving equal weight to financial and managerial topics, the authors emphasize the need for a strong foundation in both aspects of accounting.


2. Clear Accounting Cycle Presentation. In the first five chapters of Financial & Managerial Accounting, the authors present the Accounting Cycle in a clear, graphically interesting 4-step process. Central to this presentation is the dedication of three subsequent chapters to three key components of the cycle: recording, adjusting, and close entries. The Williams team places the easy-to-read margin notes explaining each equation used in particular journal entries.


3. Student Motivation. The Williams team has put together a market-leading student package that will not only motivate your students, but help you see greater retention rates in your accounting courses. Vital pieces of technology supplement the core curriculum covered in the book: My Mentor provides a visual learning tool with interactive videos and self-tests; the Online Learning Center provides supplemental tools for both students and instructors; and McGraw-Hill's Homework Manager uses end-of-chapter material pulled directly from the textbook to create static and algorithmic questions that can be used for homework and practice tests. The full Financial & Managerial package encourages students to apply what they're learning and improve their grades.


4. Problem-Solving Skills. Financial & Managerial Accounting challenges your students to think about real-world situations and put themselves in the role of the decision maker through Case-In-Point, Your Turn, and Ethics, Fraud & Corporate Governance boxes. Students reference the Home Depot Financial Statements included in the text as an appendix--to further hone problem-solving skills by evaluating real world financial data. The authors use a keen attention to detail when creating high quality end-of-chapter material, such as the Critical Thinking Cases and Problems, ensuring that all homework is tied directly back to chapter learning objectives.