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| 1.
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A label used to emphasize a story topic or writer's name is called a |
| | A) | bug, logo, or star. |
| | B) | logo, star, or sig. |
| | C) | bug, logo, or sig. |
| | D) | Any of the above. |
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| 2.
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Type that is 72 points is approximately how tall? |
| | A) | 7.2 picas |
| | B) | 1 inch |
| | C) | 1.5 inches |
| | D) | 720 picas |
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| 3.
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Reducing the space between a pair of letters is called |
| | A) | tracing. |
| | B) | letter-tightening. |
| | C) | kerning.1 |
| | D) | squeezing. |
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| 4.
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What is leading (LEDDing)? |
| | A) | The space after the lead of the story. |
| | B) | The dominant photo on the page. |
| | C) | The space between lines of text. |
| | D) | All of the above. |
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| 5.
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The imaginary line upon which type rests is called the |
| | A) | bottom line. |
| | B) | baseline. |
| | C) | zone. |
| | D) | three-point arc. |
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| 6.
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What does x-height refer to? |
| | A) | The height of an alien-possessed designer. |
| | B) | The height of a lowercase Zapf Dingbat. |
| | C) | The height of an uppercase "X." |
| | D) | The height of a lowercase "x." |
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| 7.
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The basic elements of newspaper page design include |
| | A) | headlines, text and photos. |
| | B) | text, photos and cutlines. |
| | C) | headlines, text, photos and cutlines. |
| | D) | headlines, text, photos and graphs. |
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| 8.
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The headline functions to |
| | A) | summarize story content. |
| | B) | prioritize stories and anchor story design. |
| | C) | entice readers. |
| | D) | A & B above. |
| | E) | All of the above. |
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| 9.
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Remember this important fact about text: |
| | A) | It's fundamentally gray and dull, so always use photos. |
| | B) | Text is the least essential building block of newspaper design. |
| | C) | A wide range of typographic components gives text versatility. |
| | D) | An attractive design requires varying the width of the text columns. |
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| 10.
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Remember this when selecting photos for your page: |
| | A) | Photos distract from the text, so use them sparingly. |
| | B) | The content of a photo is more important than its shape. |
| | C) | The square is the most common shape for photos. |
| | D) | All of the above. |
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