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Multiple Choice Quiz
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1.
Approximately how much smaller is a tabloid than a broadsheet newspaper?
A)One-fifth
B)One-fourth
C)One-third
D)One-half
2.
As a general rule, pages should contain approximately how much art?
A)One-fifth
B)One-fourth
C)One-third
D)One-half
3.
Another name for butting headlines is
A)tombstoning.
B)blockheading.
C)barricading.
4.
What is a bastard measure?
A)The column's height.
B)A non-standard column width.
C)A story measured in points instead of picas.
D)A story jumped after 6 inches of text.
5.
How many column widths should be used for one story?
A)Four
B)One
C)Two
D)Five
6.
Front page design is
A)more difficult than inside page design because standards are higher.
B)not more difficult than inside page design, although standards are higher.
C)easier than inside page design because you have more to work with.
D)easier than inside page design because design is less important.
7.
If you have to jump a story, how many times can you jump per story?
A)Once
B)Twice
C)Three times
D)Never
8.
If you have to jump a story, how many inches of text do you need to make sure it has a solid start before the jump?
A)18
B)10
C)6
D)4
9.
These three formats are most often used for dummying ads:
A)Stair-step, well, modular
B)House, well, modular
C)Stair-step, stacks, well
D)House, stack, modular
10.
Double trucks work best if you
A)clear off all ads.
B)treat both pages as one horizontal unit.
C)save them for special occasions.
D)All of the above.







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