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| 1.
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The function of the Newspaper Design Report Card is to |
| | A) | evaluate for yourself what you think needs to be fixed. |
| | B) | root out your problem staff members. |
| | C) | come to consensus on what's working, what's broken, and what a redesign should do. |
| | D) | All of the above are correct. |
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| 2.
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When gathering examples of other newspapers, study |
| | A) | the best papers. |
| | B) | the worst papers. |
| | C) | all papers. |
| | D) | Both A & B are correct. |
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| 3.
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When building a prototype, use dull material |
| | A) | so that your work can only look better in real life. |
| | B) | so that people reviewing the design won't waste time reading the material. |
| | C) | so that you don't waste good copy. |
| | D) | On the other hand, DON'T use dull material. |
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| 4.
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When building a prototype, |
| | A) | be a good listener. |
| | B) | be a good sport. |
| | C) | seek constructive criticism and intelligent feedback. |
| | D) | All of the above are correct. |
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| 5.
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Focus groups allow you to |
| | A) | compile the most accurate statistics. |
| | B) | hear from the most people. |
| | C) | use the mail effectively. |
| | D) | watch readers interact with the paper. |
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| 6.
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Reader surveys allow you to |
| | A) | observe participants through a one-way mirror. |
| | B) | watch readers interact with the paper. |
| | C) | poll a large-scale group. |
| | D) | engage users in roundtable discussions. |
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| 7.
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Your audience consists of these groups: |
| | A) | Loyal readers, occasional readers, non-readers |
| | B) | Loyal readers, occasional readers |
| | C) | Loyal readers, non-readers |
| | D) | Occasional readers, non-readers |
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| 8.
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Phase in a new design over days or weeks to |
| | A) | provide excitement. |
| | B) | energize the newsroom. |
| | C) | ease the transition for readers. |
| | D) | Both A & B above are correct. |
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| 9.
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Once a design is launched |
| | A) | relax! Your work is done. |
| | B) | make sure the style sheet is accurate so that no changes occur. |
| | C) | appoint a "style cop" to make sure that no changes are made to the new style. |
| | D) | assess the redesign and make any necessary modifications. |
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