Marketing: THE CORE Information Center: Feature Summary


		Overview Sample Chapters Table of Contents About the Authors Preface Guided Tour Feature Summary Supplements Marketer's Showdown Demo PageOut


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Marketing: THE CORE, 2/e

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota

Feature Summary

Engaging Writing. The easy-to-read writing style engages students through active learning techniques, timely and interesting examples, and challenging applications.
Personal Look at Marketing Professionals. The Core provides vivid and accurate descriptions of contemporary marketing professionals— through cases, extended examples, and testimonials--that allow students to "personalize" marketing and identify possible career interests and role models.
Contemporary and Classic Real World Examples. The Core features up-to-date examples that students are likely to recognize from their own experiences in the marketplace, plus classic examples that students of business and marketing can easily relate to text concepts and typical marketing decisions.
Built-in Learning Aids. Learning objectives, concept checks, marginal key terms, chapter summaries, internet exercises, and application questions are used to reinforce learning and to allow students to self-assess their progress.
Outstanding Support Resources. Each chapter has a video segment which supplements the written case and adds an exciting visual perspective to the company, products, and marketing decision makers discussed in the case.

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