HelpFeedback
Marketing
Information Center
Overview
Sample Chapters
Table of Contents
About the Authors
Preface
Guided Tour
Feature Summary
Supplements
Marketer's Showdown Demo
PageOut


First Time Users
Student Edition
Instructor Edition
Marketing: THE CORE, 2/e

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota

ISBN: 0072999896
Copyright year: 2007

Preface



Preface (184.0K)

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.