Marketing: THE CORE Information Center: Sample Chapters


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Marketing: THE CORE, 2/e

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota

Sample Chapters

Sample Chapter 1 (1242.0K)
Sample Chapter 2 (1403.0K)
Sample Chapter 3 (1267.0K)

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