Instructor Supplements:

Instructor's Resource Guide: (ISBN 007299990X) The Instructor's Manual includes: Lecture Notes which include Learning Objectives; Key Terms; Discussion and Application Questions; Going Online Notes; Build Your Marketing Plan Notes; Video Case Teaching Notes; Supplemental Lecture Notes; In-Class Activities; and PowerPoint thumbnails, the Digital Assets Guide, Teaching Tips, and Marketing Plans.

The test bank contains 5000 questions categorized by topic and level of learning (definitional, conceptual, or application) and correlated to the Learning Objectives and Summary within each chapter of the text. The number of conceptual and application questions has been augmented with over 1000 additional concept and application questions. The Test Bank also includes questions for the video cases and Appendices A, B, and D. A Test Item Table allows instructors to select questions from any section of a chapter at any of the three levels of learning.

Instructor's CD-ROM: (ISBN 0073212717) The CD-ROM includes the print and electronic supplements and the Computest package. Computest contains all of the multiple-choice questions from the Test Bank, Web Quizzes, Student CD-ROM, and Study Guide so the instructor can include questions from these supplements in tests and quizzes. This allows you to reward students who go the extra mile and utilize these study aids. The Computest program allows instructors to select any of the questions, make changes if desired, or add new questions —and quickly print out a finished set customized to the instructor's course.

Video Case Studies: (VHS ISBN 0072999926 & DVD ISBN 0073202134 ) A unique series of 18 contemporary marketing cases on 4 cassettes. Each video case corresponds with chapter-specific topics and end-of-chapter case in the text. The video cases feature a variety of organizations and provide balanced coverage of services consumer products, small businesses, Fortune 500 firms, and business-to-business examples. The Core package includes recent additions to the Kerin library such as Philadelphia Phillies, 3M Golf Glove, and Starbucks, as well as brand new segments on Rollerblade and BP.

Instructor's Survival Kit: (ISBN: 0073278882) A smaller version of the ISK that is part of the Kerin 8/e package, The Core Instructor's Survival Kit contains product samples including Frito Lay, 3M Highlighters, and Rollerblade.  The items are accompanied by an In-Class Activities Guide on CD-ROM.

PageOut: McGraw-Hill's unique point-and click course website tool, enabling you to create a full-featured, professional quality course website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if your short on time, we even have a team ready to help you create your site!

Primis Online: McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

Student Supplements:

Student Online Learning Center: This rich book-specific website includes Term Flashcards, Matching Exercise, Chapter Weblinks, and Self-Quizzes with Feedback.

Business Week Edition Your students can subscribe to Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to Business Week's registration page to enter address info and set up their print and online subscription as well. Passcode ISBN 007-251530-9.

Wall Street Journal Edition Your students can subscribe to the Wall Street Journal for a specially priced rate of $20.00 in addition to the price of the text. Students will receive a "How To Use the WSJ " handbook plus a pass code card shrink-wrapped with the text. The card directs students to a Website where they enter the code and then gain access to the WSJ registration page to enter address info and set up their print and online subscription, and also set up their subscription to Dow Jones Interactive online for the span of the 15-week period. Passcode ISBN 0072519509.