The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower and upper level courses. The 35 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches. All theories covered in the 5th edition are included in the 6th edition.
Mandatory Package: 0-07-301018-9
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