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| 1 | |
___________________ is the term that describes the search for knowledge. |
| | A) | Epistemology |
| | B) | Determinism |
| | C) | Free will |
| | D) | None of the above |
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| 2 | |
In Chapter One, Griffin uses a Superbowl ad to explain the differences between the objective and interpretive approaches to research. Which company is the ad about? |
| | A) | The United Way |
| | B) | The Truth.com |
| | C) | Monster.com |
| | D) | Kidsfirst.com |
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| 3 | |
One important way that interpretive scholars differ from objective scholars is that interpretive scholars believe that truth |
| | A) | can be discovered through careful research. |
| | B) | is best understood from a religious point of view. |
| | C) | is mainly subjective, meaning that there can be many possible explanations for the same event. |
| | D) | is impossible to find. |
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| 4 | |
In an experiment, the factor that is manipulated is known as the |
| | A) | dependent variable. |
| | B) | independent variable. |
| | C) | control. |
| | D) | truth variable. |
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| 5 | |
If you are doing research that uses an ethnographic method, which of the following questions is consistent with this approach? |
| | A) | What does the speaker's choice of language reveal about his strategic intent? |
| | B) | Do people who watch a high amount of dramatic violence on TV hold an exaggerated belief in a mean and scary world? |
| | C) | What is the relationship between cultural background and interpersonal attraction? |
| | D) | What impact does the CEO's open door policy have for middle managers within the company? |
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| 6 | |
The objective and interpretive approaches to theory differ |
| | A) | in starting point, method and conclusion. |
| | B) | because objective approaches are concerned about expanding choice that comes from a focus on free will. |
| | C) | because interpretive approaches assume that there is more than one reality in the world. |
| | D) | all of the above |
| | E) | a and c only |
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| 7 | |
Which of the following statements regarding objective approaches is true? |
| | A) | Objective approaches generally use a qualitative method. |
| | B) | Objective approaches attempt to find universal laws that explain human behavior in a variety of situations. |
| | C) | Objective approaches place no stock in any type of deterministic findings. |
| | D) | None of the above |
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| 8 | |
According to Griffin's discussion about behavioral science, which of the following accurately characterizes his view about the role of research hypotheses? |
| | A) | Hypotheses are hunches about how the world works and can be tested. |
| | B) | Hypotheses can provide a means for discovering a predictable pattern of human behavior if they continue to yield the same results. |
| | C) | Hypotheses commit researchers to a specific course of action, although it is temporary. |
| | D) | All of the above. |
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| 9 | |
In Medhurst's interpretation of the Superbowl Ad, he refers to Kenneth Burke's term for pairing two items in order to understand a situation in a new light. This term is called |
| | A) | redemption. |
| | B) | purification. |
| | C) | empathy. |
| | D) | perspective by incongruity. |
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| 10 | |
Based on Sparks' analysis of the Superbowl Ad, the commercial is successful because it |
| | A) | evokes past experiences to such an extent that people will use them as motivation for a new job. |
| | B) | uses children instead of adults, making the message less threatening. |
| | C) | cannot be verified by a simple survey. |
| | D) | all of the above |
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| 11 | |
Which of the following methods would an interpretive researcher most likely use? |
| | A) | surveys |
| | B) | textual analysis |
| | C) | ethnography |
| | D) | all of the above |
| | E) | b and c only |
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| 12 | |
According to Griffin, which of the following statements accurately characterizes the work of the behavioral scientist? |
| | A) | They hope to interpret a particular communication text within a specific context. |
| | B) | They are not trying to prove that theories are accurate, they already accept that as fact. |
| | C) | They prefer methods other than surveys as these instruments minimize individual differences between people. |
| | D) | They hope to pin down universal laws of human behavior. |
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| 13 | |
In interpretive research the idea of emancipation means that |
| | A) | the researchers work very hard to make sure their own world views do not influence the outcome/understanding of communicative experience. |
| | B) | determinism is not likely. |
| | C) | research is most valuable when it liberates people from oppression. |
| | D) | none of the above |
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| 14 | |
According to Griffin, the issue in research concerned with human nature is dealing with the concepts of |
| | A) | qualitative and quantitative methods. |
| | B) | universal truth or situated truth. |
| | C) | determinism and free will. |
| | D) | objectivity or emancipation. |
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