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Multiple Choice
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1
Social Judgment Theory explains that the first stage in attitude change is
A)widening the latitude of noncommitment.
B)shifting our anchor position.
C)determining how far a position is from our own anchor.
D)recognizing that this process takes place below the level of consciousness.
2
The point we use as a reference point from which we can judge discrepant ideas is called
A)the latitude of acceptance.
B)the latitude of rejection.
C)the latitude of noncommitment.
D)an anchor point.
3
Sherif's terms for determining how crucial an issue is in our lives is
A)anchor point.
B)ego-involvement
C)latitude.
D)none of the above
4
Social judgment theory is considered a cognitive theory because
A)it describes how we consume mass media sources.
B)it describes what happens inside our head when we hear a message that we need to judge.
C)it helps explain relational conflict.
D)all of the above
5
If people have high ego-involvement, which of the following statements are usually true?
A)The latitude of non-commitment is very small.
B)The latitude of rejection is very large.
C)They care deeply about an issue regardless of their view of it.
D)All of the above.
6
Sherif argued that the most dramatic cases of attitude change
A)have very little to do with the type of message the audience receives.
B)are those that result from membership in a reference group with differing values.
C)are those that are borderline offensive to others.
D)none of the above
7
_________ is a perceptual distortion that leads to polarization of ideas.
A)Ego-involvement
B)Assimilation
C)Contrast
D)Anchor point
8
Sherif argues that if we judge a new message to fit within our latitude of acceptance
A)we adjust our attitude to accommodate it.
B)we increase our latitude of noncommitment.
C)no change occurs.
D)our latitude of rejection increases.
9
The position that is most persuasive is one
A)that is deeply rooted in the latitude of noncommitment.
B)that is deeply rooted in the latitude of rejection.
C)that is most discrepant from the receiver's position, but is inside the latitude of acceptance.
D)none of the above
10
______________ is what happens when an idea is drawn toward the hearer's anchor so it seems like their opinions match.
A)Contrast
B)Assimilation
C)Gunnysacking
D)Ego involvement
11
What is the relationship between high source credibility and acceptance?
A)The higher the credibility, the greater the size of a person's latitude of non-commitment.
B)The higher the credibility, the greater the size of a person's latitude of acceptance
C)both a and b are true
D)none of the above
12
Which of the following statements about social judgment theory are true?
A)Some people are dogmatic about every issue, making them almost impossible to positively influence.
B)Message ambiguity is never a good choice.
C)Source credibility has no influence over the success of a message.
D)none of the above
13
Which of the following statements represent legitimate critiques of social judgment theory?
A)Because it is a cognitive theory, it is difficult to say how accurate the model is.
B)There are ethical concerns that arise because people may hold back from their true opinion in order to persuade someone.
C)There is no evidence of the boomerang effect.
D)All of the above.





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