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Multiple Choice
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1
According to Ogden and Richards' "Triangle of Meaning", depicting the relationship between the symbol and the referent with a broken line is accurate because
A)whenever people use words in a conversation, everyone else thinks about the same referent.
B)we have individual thoughts that always accompany symbol use.
C)this relationship is arbitrary since it is created by society.
D)none of the above.
2
Which of the traditions of communication research most closely resembles the objective perspective?
A)The rhetorical tradition
B)The semiotic tradition
C)The socio-psychological tradition
D)The cybernetic tradition
3
The ____________________ tradition would be concerned with the way the President might use metaphors as a persuasive, explanatory strategy for talking about foreign policy during a speech.
A)rhetorical
B)socio-cultural
C)socio-psychological
D)cybernetic
4
One of the main elements missing from the Shannon-Weaver model of communication is
A)the influence of culture.
B)a loop.
C)the context in which the communication occurs.
D)all of the above
5
Based on Griffin's discussion of the semiotic tradition, which of the following is true?
A)A sign is anything that can stand for something else.
B)The relationship between the symbol and the referent is literal.
C)Claude Shannon invented the semantic triangle to explain language.
D)None of the above
6
The Sapir-Whorf hypothesis is associated with which of the seven traditions?
A)Critical
B)Rhetorical
C)Phenomenological
D)Socio-Cultural
7
Which tradition is based on the assumption that history is based on an imbalance of power creating repetitive cycles of "haves" and "have nots?"
A)Phenomenological
B)Critical
C)Socio-psychological
D)Rhetorical
8
Based on Carl Rogers' work, which term refers to the match between an individual's inner feelings and his/her outer display of emotion?
A)empathic understanding
B)congruence
C)unconditional positive regard
D)suffering
9
Which researcher(s) does Griffin credit with creating the semantic triangle inside the semiotic tradition?
A)Ogden and Richards
B)Shannon and Weaver
C)Rogers
D)Burke
10
The communication discipline is concerned with ethical behavior. Thus a principle that is based on advocating truthfulness, accuracy, honesty and reason centers on
A)the good or bad results communication produces.
B)the character of the communicators.
C)the rightness or wrongness of communication.
D)all of the above
11
Because critical theorists are focused on correcting power imbalances in society, which of the following statements would they be in favor of?
A)Language that perpetuates power imbalances should be eliminated.
B)The mass media often dulls people's sensitivity to repression and is therefore problematic.
C)Accepting scientific findings without questioning them is a mistake.
D)All of the above.
12
Researchers from the ___________________ tradition would be upset by claims that people should consume more dairy in their diet regardless of body type or current state of health based on findings from a survey conducted in Wisconsin.
A)Rhetorical
B)Phenomenological
C)Socio-cultural
D)Critical
13
The critical tradition stems from a desire to test the ideas of
A)Karl Marx.
B)Carl Rogers.
C)Claude Shannon.
D)Ferdinand de Saussere.
14
Based on Carl Hovland's research at Yale University, which of the following is true?
A)Messages from high-credibility sources produced larger shifts in opinion compared to the same message from a low-credibility source.
B)There are two main types of credibility.
C)The characteristics of the audience can affect the persuasiveness of a message as much as the content.
D)All of the above.





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