Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.

PowerWeb is now organized and available directly within each chapter. You can access the PowerWeb content directly by clicking in the Left Hand Navigation Menu, selecting a chapter, and any of the premium content features: PowerWeb Articles and Weekly Updates Archive. For access to PowerWeb content, you will need a registration code. The PowerWeb registration code is included on the card that came with your new textbook. If you have already registered, just enter your username and password when you are prompted to.

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PowerWeb is now available within this website. You can access the PowerWeb content directly by clicking in the Left Hand Navigation Menu on any of the PowerWeb content features: PowerWeb Articles, News Updates, and Weekly Updates Archive. For access to PowerWeb content, you will need a registration code. This code is included on the Premium Content card that came with your new textbook. If you have already registered, just enter your username and password when you are prompted. If you have not registered to use premium content yet, click on the FIRST TIME USERS LINK on this page.