Stanley L. Brue,
Pacific Lutheran University Campbell R. McConnell,
University of Nebraska
ISBN: 0073019674 Copyright year: 2007
Feature Summary
An Entirely New Book, Not a “Cut and Paste” of the Best-Selling Principles Text by McConnell/Brue. Many other textbooks in the principles markets create “Essentials” books by simply providing a smaller number of the exact same chapters found in their companion, two-semester principles text. While this is quick and easy for the author, the student suffers from the bad transitions between topics and struggles with rigor that is often too high for the one-semester course. Brue/McConnell thoroughly reworks all topics so that chapter order, level of difficulty, and readability are more appropriate for the faster-paced essentials course.
Many Real World Examples. Brue/McConnell places a strong emphasis on real-world examples. “Illustrating the Idea” features use analogies to illustrate theory discussed in the book. For example, a ratchet wrench analogy describes the asymmetry of price-level changes. In the essentials course where there is limited time to linger over topics, such discussions help students learn more quickly and breathe some life into what can otherwise be rather tedious discussions.
Interesting Memorable Applications “Applying the Analysis” sections in the text walk students through economic theories and ideas and help cement comprehension. For example, the basics of the economic perspective are applied to why customers tend to try to wait in the shortest checkout lines. Differences in elasticity of supply are contrasted by the changing prices of antiques versus reproductions.
Same High Level of Quality Supplements As McConnell/Brue. The Study Guide is written by Bill Walstad at the University of Nebraska, and the Testbank and Instructor's Manual by Randy Grant at Linfield College, in close collaboration with the text author, Stan Brue.
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