Michael Levy,
Babson College Barton A. Weitz,
University of Florida
ISBN: 007301978x Copyright year: 2007
About the Authors
Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing at
Babson College and co-editor of Journal of Retailing. He received his PhD in business
administration from The Ohio State University and his undergraduate and MS degrees
in business administration from the University of Colorado at Boulder. He taught at
Southern Methodist University before joining the faculty as professor and chair of the
marketing department at the University of Miami. He has taught retailing management
for 25 years.
Professor Levy has developed a strong stream of research in retailing, business logistics,
financial retailing strategy, pricing, and sales management that has been published
in over 45 articles in leading marketing and logistics journals, including the
Journal of Retailing, Journal of Marketing, and Journal of Marketing Research. He currently
serves on the editorial review board of the Journal of Retailing, Journal of the Academy of
Marketing Science, International Journal of Logistics Management, International Journal of
Logistics and Materials Management, ECR Journal, and European Business Review.
Professor Levy has worked in retailing and related disciplines throughout his professional
life. Prior to his academic career, he worked for several retailers and a housewares
distributor in Colorado. He has performed research projects with many retailers
and retail technology firms, including Accenture, Burdines Department Stores,
Khimetrics, Mervyn’s, Neiman Marcus, ProfitLogic, and Zale Corporation.
Barton A.Weitz, PhD, received an undergraduate degree in electrical engineering
from MIT and an MBA and a PhD in business administration from Stanford University.
He has been a member of the faculty at the UCLA Graduate School of Business and
the Wharton School at the University of Pennsylvania and is presently the JCPenney
Eminent Scholar Chair in Retail Management in the Warrington College of Business
Administration at the University of Florida.
Professor Weitz is the executive director of the David F. Miller Center for Retailing
Education and Research at the University of Florida. The activities of the center
are supported by contributions from 30 national and regional retailers, including
JCPenney, Sears, Macy’s,Wal-Mart, Famous Footwear, Build-A-Bear, Bealls, City Furniture,
and Office Depot. Each year the center places over 200 undergraduates in paid summer
internships and management trainee positions with retail firms and funds research on
retailing issues and problems.
Professor Weitz has won awards for teaching excellence and has made numerous
presentations to industry and academic groups. He has published over 50 articles in
leading academic journals on channel relationships, electronic retailing, store design,
salesperson effectiveness, and sales force and human resource management. He is on the
editorial review boards of the Journal of Retailing, Journal of Marketing, International
Journal of Research in Marketing, Marketing Science, and Journal of Marketing Research.
He is a former editor of the Journal of Marketing Research and is presently co-editor of
Marketing Letters.
Professor Weitz was the chair of the American Marketing Association and a member
of the board of directors of the National Retail Federation, the National Retail
Foundation, and the American Marketing Association. In 1989 he was honored as the
AMA/Irwin Educator of the Year in recognition of his contributions to the marketing
discipline.
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2007 McGraw-Hill Higher Education