Retailing Management Information Center: Revision Changes


		Table of Contents Book Preface Sample Chapter About the Authors Feature Summary Revision Changes Supplements PageOut



	Student Edition
	Instructor Edition

Retailing Management, 6/e

Michael Levy, Babson College
Barton A. Weitz, University of Florida

ISBN: 007301978x
Copyright year: 2007

Revision Changes

More Extensive Treatment of New Technologies and Methods are highlighted throughout the text, underscoring to students the importance of the use of the Internet for providing information and selling products and services to customers (Chapter 3); Application of geographic information system (GIS) technology for store location (Chapter 8); Internet applications for effective human resource management (Chapter 9); Integrated supply chain management systems, RFID, and CPFR (collaboration, planning, forecasting and replenishment) systems (Chapter 10); Analysis of customer databases to identify and tailor offering to best customer (Chapter 11); Reverse auctions for buying merchandise (Chapter 14); Use of profit optimization decision support systems for setting prices in different markets and taking markdowns (Chapter 15); Development of targeted promotions using customer databases (Chapter 16); Decision support systems for scheduling sales associates (Chapter 17); Creation of planograms to optimize the sales and profits from merchandise categories (Chapter 18); and Use of in-store kiosks, digital signage, and the Internet to improve customer service (Chapter 19).

Greater Emphasis on International Retailing features material covering the cultural impacts on buying behavior (Chapter 4); keys to successful entry into international markets (Chapter 5); evaluation of international growth opportunities (Chapter 6); global sourcing of merchandise (Chapter 14); and employee management issues in international markets (Chapters 9 and 17).

Updated Material on Legal and Ethical Issues Confronting Retailers includes diversity and the glass ceiling (Chapter 9); legal issues affecting purchasing and pricing merchandise (Chapter 14, 15); sexual harassment and discrimination in hiring and promotions (Chapter 16); and store design in light of the American with Disabilities Act (ADA) (Chapter 18).

A number of the more complex chapters have been reorganized to facilitate the learning process of students; most of the text's examples are new and/or updated; the book is about 75 pages shorter as a result of carefully editing; and there is a greater overall emphasis on the role of technologies providing more global and service examples, and increasing the treatment of ethical and legal issues.

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