Michael Levy,
Babson College Barton A. Weitz,
University of Florida
ISBN: 007301978x Copyright year: 2007
Supplements
Instructor's Presentation CD-ROM: This CD offers an easy to use interface that provides easy access to digital versions of the Instructor's Manual, Power-Points and PowerPoint Archive, Test Bank and test generation software.
Instructor's Manual: This teaching tool offers extensive teaching suggestions. It includes answers for the end-of chapter questions and problems, suggested cases, exercises, and questions for discussion.
PowerPoint Lecture Presentation: The PowerPoint is a high-quality presentation featuring content screens, ads and exhibits from the text, along additional ads and photos.
Manual of Tests: This comprehensive test bank includes over 2200 multiple choice and true-false questions. Each question was written by a professor of Retailing who works closely with Bart Weitz in the Center for Retailing at the University of Florida and is accompanied by the following helpful information: the answer key, where to find the right answer, the type of knowledge each question tests, and the questions difficulty level.
Teaching Video Package (DVD only): The package is comprised of a set of 27 video segments. Many of the videos are new or are revised for this edition. Some of the companies covered are Walgreen's, Wal-Mart, Jos. A Banks, YUM Brands (KFC, Taco Bell, Pizza Hut) and JC Penney.
Web Site for Students and Instructors: (www.mhhe.com/levy6e)
Just as retailers are using the Internet to help their customers, we have developed a Web site to help students and instructors use the sixth edition of this textbook effectively.
For Instructors:
Online Newsletter for Instructors: Created by the authors and delivered monthly to the instructor's side of the Web site. There is a resident archive for additional articles for adopters.
Traditional Instructor's supplements: Instructors Manual, PowerPoint and other instructor resources.
For Students:
Student Number Crunching Activities: These activities provide an opportunity for students to evaluate international markets, examine the financial performance of a retailer, edit the assortment in a merchandise category, develop a merchandise budget plan, and evaluate various markdown strategies by playing a simulation game against a pricing optimization program. This material now located on the Web, is a revised version of materials formerly located on the last edition Student CD-ROM. So, easier access for students as well as no lost CDs.
Self Testing Questions: Students can test themselves on what they have learned after reading and using the text.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.