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Retailing Management
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Table of Contents


Retailing Management, 6/e
Michael Levy, Babson College
Barton A. Weitz, University of Florida

ISBN: 007301978x
Copyright year: 2007

Table of Contents


Section I: The World of Retailing
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Multichannel Retailing
Chapter 4: Customer Buying Behavior
Section II: Retailing Strategy
Chapter 5: Retailing Market Strategy
Chapter 6: Financial Strategy
Chapter 7: Retail Locations
Chapter 8: Retail Site Location
Chapter 9: Human Resource Management
Chapter 10: Information Systems and Supply Chain Management
Chapter 11: Customer Relationship Management
Section III: Merchandise Management
Chapter 12: Managing Merchandise Assortments
Chapter 13: Merchandise Planning Systems
Chapter 14: Buying Merchandise
Chapter 15: Retail Pricing
Chapter 16: Retail Communications Mix
Section IV: Store Management
Chapter 17: Managing the Store
Chapter 18: Store Layout, Design, and Visual Merchandising
Chapter 19: Customer Service
Section V: Cases

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