Managing Product and Service Development Information Center: Feature Summary


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	Student Edition
	Instructor Edition

Managing Product and Service Development: Text and Cases

Stefan H. Thomke, Harvard Business School

ISBN: 0073023019
Copyright year: 2007

Feature Summary

Key features of the Managing Product and Sevice Development text include:

Harvard Business School tested: The teaching material and approaches have been developed, tested, and refined over six years in a successful second-year MBA elective course at Harvard Business School. Students are given a conceptual introduction to the subject and then asked to explore and validate these concepts through case analysis. This method has resulted in a deeper understanding for students.

A Balanced Approach: With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of our economy. Offering more than simply teaching fundamental principles (process design, project management, etc.), this new text pushes the frontiers of product and service development. Each module contains advanced material from recent research in a teaching friendly form (e.g., innovation toolkits in the Bush Boake Allen case study, lead user research in the Innovation at 3M case study).

Innovation through Exploration: Employs and promotes an inductive, exploratory approach to the process of product and services development. With its emphasis on the experimental and exploratory aspects of product and service development, this book stresses the importance of maintaining a fresh and innovative perspective in design and development.

More Than a Text: This new edition is much more than the sum of its parts; the case studies, readings, and exercises are integrated into three modules that have an underlying pedagogical logic that is explained in module notes. These materials (module notes, teaching notes & plans, presentation material) are made available to all adopting instructors.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.