Introduction

Module One: Building Capabilities for Experimentation, Learning, and Prototyping

Case 1-1: The Final Voyage of the Challenger

Case 1-2: Apple Powerbook: Design Quality and Time to Market

Case 1-3: IDEO Product Development

Case 1-4: Bank of America

Article: R&D Comes to Services: Bank of America's Pathbreaking Experiments

Case 1-5: Team New Zealand

Article: Enlightened Experimentation: The New Imperative for Innovation

Case 1-6: Eli Lilly & Company: Drug Development Strategy

Case 2-1: Innovation at 3M

Article: Creating Breakthroughs at 3M

Note: Understanding User Needs

Case 2-2: Product Development at Dell Computer Corporation

Article: Agile Product Development: Managing Flexibility in Uncertain Environments

Case 2-3: Developing Products on Internet Time: A Process Design Exercise

Article: Developing Products on Internet Time

Case 2-4: BMW AG: The Digital Car Project

Article: The Effect of "Front-Loading" Problem-Solving on Product Development Performance

Case 2-5: Bush Boake Allen

Article: Customers as Innovators: A New Way to Create Value

Module Three: Managing Development Networks

Case 3-1: Microsoft Office: Finding the Suite Spot

Note: Learning from Projects: Note on Conducting a Postmortem Analysis

Case 3-2: We’ve Got Rhythm! Medtronic Corporation’s Cardiac Pacemaker Business

Article: Creating Project Plans to Focus Product Development

Case 3-3: Siemens AG: Global Development Strategy

Article: Building Effective R&D Capabilities Abroad

Case 3-4: Project Dreamcast: Serious Play at Sega Enterprises Ltd.

Article: Increasing Returns and the New World of Business

Case 3-5: Millennium Pharmaceuticals, Inc.

Article: Mastering the Value Chain: An Interview with Mark Levin of Millennium Pharmaceuticals