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Managing in a Global Environment


Chapter 2 Key Objectives
  • Understand the landscape of the global market.
  • Develop an awareness of the role of culture in international management.
  • Recognize the major problems firms face when they choose a global strategy and the conditions that make each strategic choice most appropriate.
  • Determine the best mode of entry into foreign markets given a firm's unique characteristics.
  • Develop effective human resource practices for managing international subsidiaries.
  • Become aware of ethical issues in international operations.





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