James A. O'Brien,
Northern Arizona University George M. Marakas,
University of Kansas
ISBN: 0073043559 Copyright year: 2007
Feature Summary
Five Area Framework organization of the text.
Foundation Concepts
Information Technologies
Business Applications
Development Processes
Management Challenges
Newly designed and illustrated Real World Cases provide
in-depth examples that illustrate how prominent businesses and organizations
have attempted to implement the theoretical concepts students have just
learned. A new design, new illustrations, and current content raise the
level of impact of these examples. A full list of cases is available inside
the front cover.
Traditional case study questions promote and provide opportunity
for critical thinking and classroom discussion. A newly added Real
World Activities section offers possibilities for hands-on exploration
and learning.
Blue boxes in each chapter provide a brief, in-depth example
of how corporations apply IS concepts and theories.
Globe icons indicate examples with an international focus so that your knowledge
truly makes you worldly.
End-of-Chapter Material provides support and learning reinforcement
for students.
Summary
Key Terms and Concepts
Review Quiz
Discussion Questions
Analysis Exercises
Closing Case Study
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