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True or False
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1
Because data can be so readily retrieved in so many different ways in today's business organization, there is less need for a planned organization or structure of the data.
A)True
B)False
2
A customer's phone number would be an example of data in a field within a record.
A)True
B)False
3
Of the hierarchical, network, and relational database structures described in your text, the network structure is the only one that makes ad hoc queries feasible for end users to complete without the aid of information systems professionals.
A)True
B)False
4
Database developers use the data dictionary in database management systems to develop and specify data contents, relationships, and structure. This information is cataloged and stored in a database of data definitions and specifications called a data definition language.
A)True
B)False
5
In the early stages of the data planning and database design activities, database administrators and designers work with corporate and end user management to develop an intranet that defines the basic business process of the enterprise.
A)True
B)False
6
Examples of operational databases would include time and billing databases, service call management databases, asset tracking databases, and event management databases.
A)True
B)False
7
Data marts store data that have been extracted from various operational, external, and other databases of an organization. To reduce the sheer size of the data mart, it can be subdivided into individual data warehouses which hold subsets of the data that focus on specific aspects of the company.
A)True
B)False
8
Companies can effectively use data mining to acquire new customers, prevent current customer attrition, and cross—sell to existing customers.
A)True
B)False
9
One advantage of traditional file processing, when compared to databases, is that the individual data files are less dependent upon the application software used to access those files.
A)True
B)False
10
When an end user has access to both the query feature and the report generator feature of a database, that user can not only generate the query and obtain the results, but also put them into a report format that is easy to read.
A)True
B)False







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