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| 1 | |
Your text outlines three basic categories of electronic commerce applications. When businesses develop attractive electronic marketplaces to entice and sell products and services to customers, this is considered which type of application? |
| | A) | Business-to-business. |
| | B) | Business-to-consumer. |
| | C) | Consumer-to-consumer. |
| | D) | Many-to-many marketplace. |
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| 2 | |
Your text outlines nine key components of the e-commerce process architecture that are the foundation of the e-commerce initiatives of many companies today. One of theses components deals with developing, generating, delivering, updating, and archiving text data and multimedia information at e-commerce websites. This component is called: |
| | A) | Search management. |
| | B) | Content management. |
| | C) | Customer management. |
| | D) | Event notification. |
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| 3 | |
Your text outlines nine key components of the e-commerce process architecture that are the foundation of the e-commerce initiatives of many companies today. When a customer purchases an airline ticket online and receives confirmation of that purchase by e-mail, this is an example of which component? |
| | A) | Workflow management. |
| | B) | Event notification. |
| | C) | Security and control. |
| | D) | Knowledge management. |
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| 4 | |
Your text describes current e-commerce trends in applications and associated strategies taking place in the business-to-consumer market and the business-to-business market. Web brochures would be considered a short-term strategy in which market? |
| | A) | Business-to-consumer. |
| | B) | Business-to-business. |
| | C) | Consumer-to-consumer. |
| | D) | All of the choices are correct. |
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| 5 | |
The statement "A company's prices don't have to be the lowest on the Web if they build a reputation for high quality, guaranteed satisfaction, and top customer support while shopping and after the sale" applies to which of the following e-commerce success factors? |
| | A) | Performance and service efficiency. |
| | B) | Selection and value. |
| | C) | Offering incentives to purchase. |
| | D) | Security. |
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| 6 | |
The statement "Web shopping and customer service must be friendly and helpful, as well as quick and easy" applies to which of the following e-commerce success factors? |
| | A) | Performance and service efficiency. |
| | B) | Selection and value. |
| | C) | Offering incentives to purchase. |
| | D) | Security. |
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| 7 | |
The statement "A top e-tailer would provide an attractive Web storefront, website shopping areas, multimedia product catalog pages, and shopping features" applies to which of the following e-commerce success factors? |
| | A) | Performance and service efficiency. |
| | B) | Selection and value. |
| | C) | Look and feel. |
| | D) | Personal attention. |
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| 8 | |
Which of the following would be an example of a many-to-many e-commerce marketplace? |
| | A) | Buy side marketplace that attracts many suppliers to bid on the business of a major supplier. |
| | B) | Distribution marketplace that unites major suppliers to attract a larger audience of buyers. |
| | C) | An auction marketplace such as e-Bay. |
| | D) | Sell-side marketplace that attracts many buyers to one major seller. |
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| 9 | |
When a company has both e-commerce virtual business operations and traditional physical business operations, and employs a strategy of integrating the two operations, this is referred to as |
| | A) | Brick and mortar. |
| | B) | Bricks and clicks. |
| | C) | Clicks and hardscape. |
| | D) | Hardscape and shopping carts. |
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| 10 | |
The content and catalog management component of e-commerce processes includes all but which of the following? |
| | A) | Dynamic content generation. |
| | B) | Pricing calculation. |
| | C) | Product configuration. |
| | D) | Payment verification. |
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