Instructor’s Supplements:

Instructor Resource CD: This CD contains the Instructor’s Manual, Test Bank and Computerized Test Bank (in Word; multiple choice, fill-in-the-blank, short answer, essay questions, and application questions), and PowerPoint slides (exhibits and images from the text as well as additional lecture support materials). There is also a lite version of the PowerPoint slides for easier online delivery and customization.
ISBN: 0073137278

DVD: A selection of 18 case videos that tie directly to the material covered in the text. The first one drives home the image on the cover and describes how water bottlers have created value by packaging water in ways that consumers find valuable. Based on feedback received from contact with over 100 instructors, these videos are five to six minutes in length each, instead of the usual 12 to 15 minute videos in other many supplement packages. The shorter videos are much easier for instructors to implement in their course.
ISBN: 0073137286

Instructor's Manual: The Instructor's Manual was created from scratch using the feedback of over 100 instructors throughout the country. The IM contains everything an instructor needs to prepare a lecture, including images of the PowerPoint slides found on the IRCD.

Online Supplements:

Instructors:

Supplement Walkthrough: Located on the Online Learning Center, an instructor can preview one chapter of each supplement, as well as hear a description of each of the supplements and how they can be implemented into the course. The walkthrough also contains conversations with the authors, Dhruv Grewal and Michael Levy. In the interview, the authors discuss their background and credentials and the development story of the text.

IRCD supplements - All elements of the IRCD (except TB) can be found on the instructor’s side of the OLC.

Students:

Interactive Student Toolkit. Experiential Learning and Assessment have become increasingly important components in a Principles of Marketing course.

• Experiential Learning - Many instructors are concerned that students complete Principles of Marketing with a list of definitions and some interesting stories, but without learning how to “do” any marketing. The web-based Interactive Student Toolkit provides students with a hands on experience in working with the concepts of marketing.
• AACSB accreditation now requires instructors to demonstrate that students have truly learned the concepts taught in the text. These new “assurance of learning” criteria require that instructors assess students in new ways to be able to document that a student learned concepts taught in a course, beyond providing results on multiple choice quizzes and exams. Using the Interactive Student Toolkit is an excellent way to demonstrate that students have internalized the concepts taught in the Principles of Marketing course.

The following concepts contain tools within the Interactive Student Toolkit:

• Ch. 2-SWOT Analysis
• Ch. 5-Compensatory vs. Non-compensatory Consumer Decision Making
• Ch. 6-Vendor Evaluation Analysis
• Ch. 8-Market Positioning Map
• Ch. 12-Service Quality
• Ch. 16-Break-even Analysis
• Ch. 18-Developing an Advertisement

Marketer’s Showdown: Offering more experiential learning opportunities, this online, interactive video case program, puts students in the middle of dynamic marketing strategy decision-making with real marketers. Nine cases focus on up-to-the-minute issues in the music, automotive, and soft drink industries. Within Marketer’s Showdown cases, students will be able to analyze the marketing problem, choose a proposed solution, and then watch their proposal debated by marketing professionals. After the debate, students have the opportunity to change their plan or stick to their guns, then see the outcome of their decisions. As in real marketing situations, not every good marketing decision leads to a good outcome! Marketer's Showdown is available with purchase of Online Learning Center Premium Content.