Communication Research: Asking Questions, Finding Answers, 2/e
Joann Keyton,
University of Kansas
ISBN: 0073049506 Copyright year: 2006
New to this edition
New "Design Check" boxes encourage students to read published research critically.
The text offers a more direct focus on the field of communication as a study of symbols, messages, and meanings, using both quantitative and qualitative methodologies.
Two parts have been renamed: Part Two is now "The Specifics of Quantitative Research," and Part Three is titled "The Specifics of Qualitative Research."
A new Chapter 16 focuses on the analysis of qualitative data.
Every chapter includes current examples.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2006 McGraw-Hill Higher Education