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Chapter Outline
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CHAPTER CHECKLIST
WHAT IS RESEARCH?
Your Relationship With Research
AN ETHICAL ISSUE: Is Communication Public or Private?
SCHOLARLY RESEARCH
Goals of Research
Research and Theory
COMMUNICATION AS A SOCIAL SCIENCE
The Scientific Approach
Characteristics of Science
Methodological Extremes
WHAT KINDS OF QUESTIONS DO COMMUNICATION SCHOLARS ASK?
The Nature of the Questions
TRY THIS! Evaluating Communication Questions
SUMMARY
KEY TERMS







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