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Chapter Outline
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CHAPTER CHECKLIST
CONTENT ANALYSIS
What Content Can Be Analyzed?
DESIGN CHECK: Content Analyzing Media Messages
The Content Analysis Process
TRY THIS! Identifying Themes of Freshman Socialization
Interpreting the Coding Results
DESIGN CHECK: How Did the Researcher Perform the Content Analysis?
Computers and Content Analysis
Strengths of Content Analysis Research
AN ETHICAL ISSUE: Taking Content Out of Context
Limitations of Content Analysis Research
INTERACTION ANALYSIS
Gathering and Preparing the Interaction for Coding
Coding the Interaction
Analyzing and Interpreting the Coding
Strengths of Interaction Analysis
Limitations of Interaction Analysis
DESIGN CONSIDERATIONS
SUMMARY
KEY TERMS







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