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Chapter Outline
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CHAPTER CHECKLIST
FIELD INTERVIEWING
Electronic Interviewing
The Interview Process
DESIGN CHECK: Where Did the Interviews Occur?
Conducting the Interview
Orientation and Sample of Guiding Questions for In-Depth Interviews
Strengths and Limitations of Interview Research
FOCUS GROUPS
Planning Focus Group Research
Conducting Focus Group Research
Data From Focus Group Discussions
Focus Group Strengths and Limitations
TRY THIS! Motivating Attendance at Focus Groups
AN ETHICAL ISSUE: Research or Selling?
COLLECTING STORIES
Sources for Stories
DESIGN CHECK: Finding Participants
Strengths and Limitations of Narrative Research
ETHNOGRAPHY
Investigating the Here and Now
Entering the Scene
DESIGN CHECK: Reading Ethnography
Recording Observations
Strengths and Limitations of Ethnographic Research
SUMMARY
KEY TERMS







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