(See related pages)
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| CHAPTER CHECKLIST |
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| WHAT IS A SURVEY? Types of Surveys DESIGN CHECK: Are All Polls the Same? |
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| DESIGNING A SURVEY Evaluating Existing Questionnaires or Surveys TRY THIS! Survey Design Writing Your Own Questionnaire Designing Survey Items DESIGN CHECK: Racial and Ethnic Group Identification TRY THIS! How Different Are Usually, Sometimes, and Seldom? How the Survey Looks |
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| PRETESTING THE SURVEY OR QUESTIONNAIRE TRY THIS! Does This Questionnaire Need Modification? AN ETHICAL ISSUE: Would You Participate? |
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| SAMPLING ISSUES FOR SURVEYS Response Rate Using Census as an Alternative to Sampling |
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| SURVEY RELIABILITY AND VALIDITY |
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| ANALYZING AND REPORTING SURVEY DATA |
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| SUMMARY |
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| KEY TERMS |