Choose the best answer

1.			Which segment is the dollar volume of e-commerce expected to be concentrated?
			A)	C2Cs
			B)	B2Cs
			C)	C2Bs
			D)	None of the above
2.			What combines purchase requests from multiple buyers into a single large order, which justifies a discount from the business?
			A)	Digital divide
			B)	Global digital divide
			C)	Demand aggregation
			D)	None of the above
3.			The best products to sell in online are:
			A)	Small products
			B)	Digital products
			C)	Specialty products
			D)	Fresh products
4.			What is an arrangement that directs users from one site to another between e-commerce sites?
			A)	Spam
			B)	Viral marketing
			C)	Affiliate programs
			D)	None of the above
5.			All of the following are keys to success in B2C e-commerce, except:
			A)	Watch the competition
			B)	Digital products are the best of all
			C)	You must execute well
			D)	Don't worry about the competition
6.			Which product are people more likely to be comfortable buying on the Internet?
			A)	Clothing
			B)	Food items
			C)	Furniture
			D)	All of the above
7.			What term describes the percentage of customers who visit a Web site and buy something?
			A)	Affiliate programs
			B)	Click-throughs
			C)	Spam
			D)	Conversion rate
8.			The following are techniques B2C e-commerce companies use to attract customers, except:
			A)	Registering with search engines
			B)	Viral marketing
			C)	Online ads
			D)	Virtual marketing
9.			What is the term for an auction in which a seller posts a list of items for sale and then accepts bids from interested buyers?
			A)	Online auction
			B)	Fast auction
			C)	Crazy auction
			D)	Reverse auction
10.			What name is given to materials used in production in a manufacturing company or are placed on the shelf for sale in a retail environment?
			A)	Direct materials
			B)	Indirect materials
			C)	EDI
			D)	None of the above