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True/False Quiz
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1.
E-commerce is commerce, but it is commerce accelerated and enhanced by knowledge workers.
A)True
B)False
2.
Circuit City belongs to the B2C segment.
A)True
B)False
3.
Demand aggregation combines purchase requests from single buyers into many small orders, which justifies a discount from the business.
A)True
B)False
4.
The B2C segment is where the dollar volume of e-commerce has always been widely expected to be concentrated.
A)True
B)False
5.
Click-throughs are the count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser.
A)True
B)False
6.
The B2B e-commerce segment is relatively small compared to the B2C e-commerce segment.
A)True
B)False
7.
A marketing mix is the set of marketing tools that the firm uses to pursue its technical objectives in the target market.
A)True
B)False
8.
Smart cards are plastic cards the size of a small book that contain an embedded chip on which digital information can be stored.
A)True
B)False
9.
Virtual marketing encourages satisfied users of a product or service supplied by a B2C company to ask friends to join in as well.
A)True
B)False
10.
Web services are arrangements made between e-commerce sites that direct users from one site to the other.
A)True
B)False





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