John A. Pearce, II,
Villanova University Richard B. Robinson, Jr.,
University of South Carolina
ISBN: 0073054224 Copyright year: 2007
Feature Summary
New Features:
A new Chapter 3 dedicated to corporate social responsibility and business ethics has been included to meet the needs of today's curriculum.
Continuing its tradition of being current, Pearce/Robinson now contains in-depth coverage of the Sarbanes-Oxley Act of 2002 in Chapter 2.
A new section on leadership, including numerous examples and illustrations that help provide practical guidelines young, emerging leaders can use.
New coverage on the pros and cons of outsourcing and the reality of what is now a truly global environment.
A new Chapter 11 dedicated to structuring effective 21st century organizations.
New "Top Strategist" boxes which profile executives from various industries who are strategy experts in their fields.
Retained Features:
Revised content on strategic analysis and choice is enhanced.
For U.S. customers only; Powerweb and a BusinessWeek card will be packaged with your text entitling your students to a 13-week subscription of BusinessWeek, adding value, relevance and timeliness to your students' course. Instructors can receive a free one-year subscription.
The central themes of globalization, e-commerce, information technology, speed and continuous improvement will receive heightened treatment across every chapter.
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2007 McGraw-Hill Higher Education