John A. Pearce, II,
Villanova University Richard B. Robinson, Jr.,
University of South Carolina
ISBN: 0073054224 Copyright year: 2007
Revision Changes
A NEW chapter dedicated to corporate social responsibility and business ethics.
A NEW chapter dedicated to structuring effective 21st century organizations.
NEW, extensive coverage of globalization as a central theme integrated and illustrated throughout
this book and in a separate, updated chapter of the global business environment.
A major NEW section on Leadership including numerous examples and illustrations that help provide
practical guidelines young, emerging leaders can use.
Major NEW coverage of innovation, and entrepreneurship.
NEW "Top Strategist" Boxes highlighting the
world's best new leaders as strategists.
Over 60 NEW BusinessWeek Strategy In Action
boxes taking students from the bleachers of the
Boston Red Sox to the Silicon Valley of Bangalore,
India.
NEW coverage of the pros and cons of outsourcing and the reality of what is now a truly global
economy.
15 NEW BusinessWeek end of chapter cases providing practical, interesting, contemporary applications
of chapter topics.
25 NEW BusinessWeek cases that represent the best of BusinessWeek from around the world and
developed by BusinessWeek's top correspondents.
25 NEW traditional strategy cases covering contemporary business situations from around the world.
NEW coverage and illustration of franchising as a major global economic trend.
NEW cases and illustration modules about companies founded and run by women and minorities.
NEW chapter material, cases and illustrations examining the accelerating pace of global and technological
change and its impact on companies, markets and whole industries.
NEW cases on exciting innovators like the University of Phoenix in education, Apple's iPod/iTunes
in music, Skype in telephony, and XM in satellite radio.
NEW coverage of specific companies that have responded to the need for improved business ethics
in a manner that provides solid illustration and practical guidance to future business leaders using
this book today.
NEW cases and illustrations of renewal, growth and enhanced profitability among companies in established,
mature industries including airlines, pet care, automotive, food, retail and consumer products.
Comprehensive supplemental material and industry leading e-book support.
Comprehensive Web site for both the student and the instructor that is updated weekly about companies
and concepts covered in the text.
A proven model-based treatment of strategic management that allows for self-directed study, easy-to-understand
presentation-in-a-package that represents the most cost effective book on the market
today. Professors and students receive all the advantages of the most expensive books for the
lowest price of any major text.
A proven author team that have been recognized with more than 20 research awards from various
professional organizations including five "Best Paper" awards from the prestigious Academy of
Management.
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