Philip C. Cateora,
University of Colorado-Boulder John Graham,
University of California-Irvine
ISBN: 0073080063 Copyright year: 2007
About the Authors
Philip R. Cateora, Professor Emeritus, The University of Colorado at Boulder, received
his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma
Sigma. In his academic career at the University of Colorado he has served as Division Head
of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim
Dean. His teaching has spanned a range of courses in marketing and international
business from fundamentals through the doctoral level. He received the University of
Colorado Teaching Excellence Award and the Western Marketing Educator's Association's
Educator of the Year Award.
Professor Cateora has conducted faculty workshops on internationalizing principles of marketing
courses for the AACSB and participated in designing and offering similar faculty
workshops under a grant by the Department of Education. In conjunction with these efforts,
he co-authored Marketing: An International Perspective, a supplement to accompany principles
of marketing texts. Professor Cateora has served as consultant to small export companies
as well as multinational companies, served on the Rocky Mountain Export Council,
and taught in management development programs. He is a Fellow of the Academy of International
Business.
John L. Graham, Professor of International Business and Marketing and Associate Dean
at the Graduate School of Management at the University of California, Irvine, has been
Director, UCI Center for Citizen Peacebuilding, Visiting Scholar, Georgetown University
School of Business, Visiting Professor at Madrid Business School in Spain, and Associate
Professor, University of Southern California. Before beginning his doctoral studies at U.C.
Berkeley, he worked for a division of Caterpillar Tractor Co. and served as an officer in the
U.S. Navy Underwater Demolition Teams. Professor Graham is the author (with N. Mark
Lam), of China Now, (McGraw-Hill 2006); with Yoshihiro Sano and James Hodgson, former
U.S. ambassador to Japan, of Doing Business with the New Japan (Rowman & Littlefield,
3rd edition, 2000); author, with Philip Cateora, of International Marketing (McGraw-Hill,
10th, 11th, and 12th editions, 1999); and editor, with Taylor Meloan, of Global and International
Marketing (Irwin, 2nd edition, 1997). He has also written more than 50 articles
and chapters for publications such as the Harvard Business Review, Sloan Management
Review, Journal of Marketing, Journal of International Business Studies, Journal of Consumer
Research, Strategic Management Review, Marketing Science, Journal of Higher
Education, the Los Angeles Times, and The New York Times; excerpts of his work have
been read into the Congressional Record and his research of business negotiation styles in
20 cultures was the subject of an article in the January 1988 issue of Smithsonian; his 1994
paper in Management Science received a citation of excellence from the Lauder Institute at
the Wharton School of Business.
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2007 McGraw-Hill Higher Education