International Marketing Information Center: Feature Summary


		Table of Contents Book Preface Sample Chapter About the Authors Feature Summary Revision Changes Supplements PageOut



	Student Edition
	Instructor Edition

International Marketing, 13/e

Philip C. Cateora, University of Colorado-Boulder
John Graham, University of California-Irvine

Feature Summary

The popular Crossing Borders boxes offer anecdotal company examples. This feature is a favorite with adopters and no competitor has been able to match our coverage. This material will be improved in this edition with more examples from small businesses and technology companies.
Each chapter is introduced with a Global Perspective, a real-life example of company experiences that illustrates significant issues discussed in the chapter. Companies featured in the Global Perspectives range from exporters to global enterprises.
Chapter 19 on international negotiation serves as a culminating final and unique chapter in which students will use their background on the international marketing environment and apply it to the nuances of negotiating. John Graham's renowned expertise in international negotiation is evident in this chapter.
The text's Online Learning Center (OLC) is home to the Country Notebook, a comprehensive, interactive tool for analyzing a foreign market prior to drawing up a marketing plan. Through a mixture of maps, fill-in-the-blank questions and Web links, the Country Notebook leads students through a detailed inventory of the country in question, highlighting political, cultural, economic, and geographic issues. In conjunction with the Interactive Maps, the Cateora OLC provides a comprehensive guided tool for students to discover and understand international marketing issues.
The DVD contains 25 short segments covering specific topics in international marketing, usually through a close-up look at a real global company. Ten of the segments are new with the 13th edition, and cover topics including the Russian economy, the rise of China, IBM, and the declining US dollar.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.