International Marketing Information Center: Revision Changes


		Table of Contents Book Preface Sample Chapter About the Authors Feature Summary Revision Changes Supplements PageOut



	Student Edition
	Instructor Edition

International Marketing, 13/e

Philip C. Cateora, University of Colorado-Boulder
John Graham, University of California-Irvine

Revision Changes

New legal/political issues addressed by the 13th edition include the World Trade Organization, NAFTA and CAFTA, the war on terrorism, and Asian/Pacific economic cooperation.
The effect of the Internet, cell phones, and other information technology on international marketing is incorporated throughout the 13th edition.
Several of the popular Crossing Borders boxes are new or revised, as are many of the text's maps, graphs and figures.
Reflecting the rise of service-based occupations, the 13th edition covers both consumer and industrial services in greater detail.
Economic issues receiving greater coverage include big emerging markets (BEMS), evolving global middle-income households, bottom-of-the-pyramid markets, and channel structures in Europe, Japan, and developing countries.
The 13th edition encompasses the latest quantitative and qualitative multicultural research.
The Country Notebook is a complete online tool for investigating a prospective foreign market, and is available free to users of the 13th edition.
Several of the chapter-ending cases are new, as are 10 of the DVD video segments.

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