International Marketing Information Center: Sample Chapter


		Table of Contents Book Preface Sample Chapter About the Authors Feature Summary Revision Changes Supplements PageOut



	Student Edition
	Instructor Edition

International Marketing, 13/e

Philip C. Cateora, University of Colorado-Boulder
John Graham, University of California-Irvine

ISBN: 0073080063
Copyright year: 2007

Sample Chapter

View a Sample Chapter from the Book!

Chapter 1: The Scope and Challenge of International Marketing (1348.0K)

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.