Philip C. Cateora,
University of Colorado-Boulder John Graham,
University of California-Irvine
ISBN: 0073080063 Copyright year: 2007
Instructor's Supplements
Instructor's CD-ROM (007308008X): This CD contains PowerPoint presentations for every chapter, the Computerized Test Bank (compatible with McGraw-Hill's CPS in-class assessment technology), the Instructor's Manual, and the complete Country Notebook and Interactive Maps.
Video Segments (0073080098): This DVD contains 25 segments covering specific topics in international marketing, usually through a close-up look at a real global company. Ten of the segments are new with this edition, and cover topics including the Russian economy, the rise of China, IBM, and the declining US dollar.
Online Learning Center (www.mhhe.com/cateora13e). The text's Online Learning Center (OLC) is home to the Country Notebook, a comprehensive, interactive tool for analyzing a foreign market prior to drawing up a marketing plan. Through a mixture of maps, fill-in-the-blank questions and Web links, the Country Notebook leads students through a detailed inventory of the country in question, highlighting political, cultural, economic, and geographic issues. In conjunction with the Interactive Maps, the Cateora OLC provides a comprehensive guided tool for students to discover and understand international marketing issues.
In addition to the Country Notebook and Interactive Maps, the Cateora OLC includes all of the digital assets from the Instructor's CD-ROM (PowerPoints, Test Bank, and Instructor's Manual). In addition, students visiting the OLC may download audio-narrated PowerPoints and flashcards for each chapter of the book, or take a self-graded quiz.
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McGraw-Hill's EZ Test is a flexible and easy-to-use electronic testing program. The program allows instructors to create tests from book specific items. It accommodates a wide range of question types and instructors may add their own questions. Multiple versions of the test can be created and any test can be exported for use with course management systems such as WebCT, BlackBoard or PageOut. EZ Test Online is a new service and gives you a place to easily administer your EZ Test created exams and quizzes online. The program is available for Windows and Macintosh environments.
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2007 McGraw-Hill Higher Education