To learn more about the book this website supports, please visit its Information Center. 2007 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
In This Site Country Notebook Writing Guide Glossary Interactive Map International Resources Videos Chapter 1 The Scope and Challenge of International Marketing Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 2 The Dynamic Environment of International Trade Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 3 History and Geography: The Foundations of Culture Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 4 Cultural Dynamics in Assessing Global Markets Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 5 Culture, Management Style, and Business Systems Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 6 The Political Environment: A Critical Concern Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 7 The International Legal Environment: Playing by the Rules Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 8 Developing a Global Vision through Marketing Research Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 9 Emerging Markets Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 10 Multinational Market Regions and Market Groups Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 11 Global Marketing Management: Planning and Organization Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 12 Products and Services for Consumers Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 13 Products and Services for Businesses Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 14 International Marketing Channels Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 15 Exporting and Logistics: Special Issues for Business Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 16 Integrated Marketing Communications and International Advertising Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 17 Personal Selling and Sales Management Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 18 Pricing for International Markets Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 19 Negotiating with International Customers, Partners, and Regulators Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides

To learn more about the book this website supports, please visit its Information Center.

2007 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
In This Site Case Teaching Notes Country Notebook Writing Guide Glossary Instructor's Manual Interactive Map International Resources PageOut PowerPoint Presentations Reviewer Form Revised Test Banks Video Notes Videos Chapter 1 The Scope and Challenge of International Marketing Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 2 The Dynamic Environment of International Trade Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 3 History and Geography: The Foundations of Culture Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 4 Cultural Dynamics in Assessing Global Markets Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 5 Culture, Management Style, and Business Systems Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 6 The Political Environment: A Critical Concern Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 7 The International Legal Environment: Playing by the Rules Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 8 Developing a Global Vision through Marketing Research Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 9 Emerging Markets Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 10 Multinational Market Regions and Market Groups Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 11 Global Marketing Management: Planning and Organization Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 12 Products and Services for Consumers Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 13 Products and Services for Businesses Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 14 International Marketing Channels Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 15 Exporting and Logistics: Special Issues for Business Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 16 Integrated Marketing Communications and International Advertising Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 17 Personal Selling and Sales Management Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 18 Pricing for International Markets Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides Chapter 19 Negotiating with International Customers, Partners, and Regulators Chapter Outline Chapter Summary Flashcards Multiple Choice Quiz Narrated Slides

To learn more about the book this website supports, please visit its Information Center.

2007 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Links, Articles, News

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

To learn more about the book this website supports, please visit its Information Center.

2007 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Quizzes

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
Quizzes More Resources Instructor Resources
Chapter 1 The Scope and Challenge of International Marketing Multiple Choice Quiz Chapter 2 The Dynamic Environment of International Trade Multiple Choice Quiz Chapter 3 History and Geography: The Foundations of Culture Multiple Choice Quiz Chapter 4 Cultural Dynamics in Assessing Global Markets Multiple Choice Quiz Chapter 5 Culture, Management Style, and Business Systems Multiple Choice Quiz Chapter 6 The Political Environment: A Critical Concern Multiple Choice Quiz Chapter 7 The International Legal Environment: Playing by the Rules Multiple Choice Quiz Chapter 8 Developing a Global Vision through Marketing Research Multiple Choice Quiz Chapter 9 Emerging Markets Multiple Choice Quiz Chapter 10 Multinational Market Regions and Market Groups Multiple Choice Quiz Chapter 11 Global Marketing Management: Planning and Organization Multiple Choice Quiz Chapter 12 Products and Services for Consumers Multiple Choice Quiz Chapter 13 Products and Services for Businesses Multiple Choice Quiz Chapter 14 International Marketing Channels Multiple Choice Quiz Chapter 15 Exporting and Logistics: Special Issues for Business Multiple Choice Quiz Chapter 16 Integrated Marketing Communications and International Advertising Multiple Choice Quiz Chapter 17 Personal Selling and Sales Management Multiple Choice Quiz Chapter 18 Pricing for International Markets Multiple Choice Quiz Chapter 19 Negotiating with International Customers, Partners, and Regulators Multiple Choice Quiz

To learn more about the book this website supports, please visit its Information Center.

2007 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Assignments

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

To learn more about the book this website supports, please visit its Information Center.

2007 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Interactive Exercises

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

To learn more about the book this website supports, please visit its Information Center.

2007 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Reel Life

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

To learn more about the book this website supports, please visit its Information Center.

2007 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: More Resources

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
Quizzes More Resources Instructor Resources
Course-wide Content Country Notebook Writing Guide Glossary Interactive Map International Resources Videos Chapter 1 The Scope and Challenge of International Marketing Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 2 The Dynamic Environment of International Trade Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 3 History and Geography: The Foundations of Culture Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 4 Cultural Dynamics in Assessing Global Markets Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 5 Culture, Management Style, and Business Systems Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 6 The Political Environment: A Critical Concern Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 7 The International Legal Environment: Playing by the Rules Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 8 Developing a Global Vision through Marketing Research Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 9 Emerging Markets Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 10 Multinational Market Regions and Market Groups Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 11 Global Marketing Management: Planning and Organization Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 12 Products and Services for Consumers Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 13 Products and Services for Businesses Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 14 International Marketing Channels Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 15 Exporting and Logistics: Special Issues for Business Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 16 Integrated Marketing Communications and International Advertising Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 17 Personal Selling and Sales Management Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 18 Pricing for International Markets Chapter Outline Chapter Summary Flashcards Narrated Slides Chapter 19 Negotiating with International Customers, Partners, and Regulators Chapter Outline Chapter Summary Flashcards Narrated Slides

To learn more about the book this website supports, please visit its Information Center.

2007 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Instructor Resources

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
Quizzes More Resources Instructor Resources
Course-wide Content Case Teaching Notes Instructor's Manual PageOut PowerPoint Presentations Reviewer Form Revised Test Banks Video Notes

To learn more about the book this website supports, please visit its Information Center.

2007 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

		Log In You must be a registered user to view the premium content in this website. If you already have a username and password, enter it below. If your textbook came with a card and this is your first visit to this site, you can use your registration code to register. Username: Password: Forgot your password?

		Site Preferences (Log out) Send mail as: TA email: Other email: "Floating" navigation? Drawer speed:

		Notes (What is this?)      Add a note 1. (optional) Enter a note here: 2. (optional) Select some text on the page (or do this before you open the "Notes" drawer). 3. Highlighter Color: NoneYellowRedGreenBlue 4.

		Search Search for: Search in: This siteThe web (PowerSearch)

Home

Course-wide Content Country Notebook Writi... Interactive Map International Resources Videos Glossary

Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17Chapter 18Chapter 19

Instructor Resources Instructor's Manual PowerPoint Presentations Video Notes Reviewer Form PageOut Case Teaching Notes Revised Test Banks Course-wide Content Country Notebook Writi... Interactive Map International Resources Videos Glossary

Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17Chapter 18Chapter 19