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| 1.
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There are four events and trends that have affected and will continue to affect global business today. Which of the following would be classed as one of those four major trends? |
| | A) | the trend toward acceptance of English as the global language |
| | B) | the trend toward affluence in all nations |
| | C) | the trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe |
| | D) | the trend toward friendship in almost all sections of Africa |
| | E) | All of the above are considered to be among the four major trends that are affecting global business today. |
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| 2.
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The salient lesson for international marketers at the beginning of the 21st century is: |
| | A) | Expect the unexpected. |
| | B) | Beware of guests bringing gifts. |
| | C) | There is no such thing as a free lunch. |
| | D) | Dance with the one that brought you. |
| | E) | When in Rome, do as the Romans do. |
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| 3.
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What is required for a firm to be successful in international marketing? |
| | A) | Political connections |
| | B) | Entrepreneurial salespeople |
| | C) | A thorough and complete commitment |
| | D) | Past success in domestic marketing |
| | E) | Monopoly control |
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| 4.
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Which of the following terms would most closely match with the following description -- the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit? |
| | A) | Global Strategy |
| | B) | Marketing |
| | C) | Marketing Concept |
| | D) | Regional Marketing Concept |
| | E) | International Marketing |
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| 5.
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Which of the following would be considered to be an uncontrollable element in the foreign environment? |
| | A) | channels of distribution |
| | B) | research |
| | C) | economic forces |
| | D) | promotion |
| | E) | product elements |
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| 6.
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Such elements as geography and infrastructure, structure of distribution, and cultural forces are part of which of the following international marketing task environments? |
| | A) | foreign environment (uncontrollable) |
| | B) | foreign environment (controllable) |
| | C) | domestic environment (uncontrollable) |
| | D) | domestic environment (controllable) |
| | E) | domestic environment (marketing mix variables) |
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| 7.
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Such elements as political and legal forces, economic climate, and competition are the three elements found in the ___________________ according to the international marketing task model found in the text. |
| | A) | foreign environment (uncontrollable) |
| | B) | foreign environment (controllable) |
| | C) | domestic environment (uncontrollable) |
| | D) | domestic environment (controllable) |
| | E) | domestic environment (marketing mix variables) |
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| 8.
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Serena represents an American company initiating business in China. She has been told, in China, to enter into a proper contract, the Chinese company or individual must be considered to be a "legal person." To be a legal person in China, the company or person must have registered as such with the Chinese government. Which of the following environments would most correctly apply to the above situation? |
| | A) | foreign environment (uncontrollable) |
| | B) | foreign environment (controllable) |
| | C) | domestic environment (uncontrollable) |
| | D) | domestic environment (controllable) |
| | E) | domestic environment (marketing mix variables) |
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| 9.
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When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising that had worked so well in the United States and other countries. However, the company was soon to learn that literacy rates and ability to access television was not the same as in the other areas of the world. Which of the following environments would most correctly apply to the above situation? |
| | A) | domestic environment (controllable) |
| | B) | domestic environment (marketing mix variables) |
| | C) | domestic environment (uncontrollable) |
| | D) | foreign environment (uncontrollable) |
| | E) | foreign environment (controllable) |
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| 10.
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One of Phillipe Ortiz's difficulties in marketing his line of Philippine cabinetry in Los Angeles is that he is still tied culturally to business models that work in the Philippines. These models do not work in the United States. The obstacle that Mr. Ortiz is facing may be identified as being which of the following? |
| | A) | xenophobia |
| | B) | SRC (self-reference criterion) |
| | C) | globalism |
| | D) | racism |
| | E) | intellectual challenges |
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| 11.
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_____________ is generally a problem when managers from affluent countries work with managers and markets in less-affluent countries. |
| | A) | Xenophobia |
| | B) | Racism |
| | C) | Cultural backlash |
| | D) | Ethnocentrism |
| | E) | Global redlining |
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| 12.
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To avoid errors in business decisions, it is necessary to conduct a ______________ that isolates the SRC influences and to maintain a vigilance regarding ethnocentrism. |
| | A) | cross-cultural analysis |
| | B) | global research effort |
| | C) | search of the Internet |
| | D) | purge |
| | E) | parallel cultural simulation |
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| 13.
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To be globally aware, a manager must have knowledge of cultures, history, world market potential, and global economic, social, and political trends. Additionally, the manager will not succeed with respect to global awareness if he or she does not have: |
| | A) | pronounced skill in languages. |
| | B) | a tolerance of cultural differences. |
| | C) | an ability to drive a hard bargain with any foreigner. |
| | D) | a local counterpart to handle negotiations. |
| | E) | all of the above. |
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| 14.
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The Ajax Corporation has ____________________ in that it actively does not cultivate customers outside the United States; however, this company's products do reach foreign markets through trading companies. |
| | A) | infrequent foreign marketing |
| | B) | pre-global marketing |
| | C) | pre-international marketing |
| | D) | anti-foreign marketing |
| | E) | no direct foreign marketing |
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| 15.
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If a company adopts a concept wherein it views an entire set of country markets as a unit, identifying groups of prospective buyers with similar needs as global market segment and developing a marketing plan that strives for standardization wherever it is cost and culturally effective, the company has adopted what is called the: |
| | A) | marketing concept. |
| | B) | social marketing concept. |
| | C) | global marketing concept. |
| | D) | multidomestic marketing orientation. |
| | E) | domestic market extension orientation. |
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