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Chapter Outline
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Global Perspective: Might Free Trade Bring Peace to the Middle East?

La Raison d'Etre

Economic Factors

Political Factors

Geographic and Temporal Proximity

Cultural Factors

Patterns of Multinational Cooperation

Global Markets and Multinational Market Groups

Europe

A Brief History of European Integration

European Union

Strategic Implications for Marketing in Europe

Marketing Mix Implications

The Commonwealth of Independent States

The Americas

North American Free Trade Agreement (NAFTA)

United States -- Central American Free Trade Agreement -- Dominican Republic Free Trade Agreement (CAFTA)

Southern Cone Free Trade Area (Mercosur)

Latin American Economic Cooperation

NAFTA to FTAA or SAFTA?

Asian-Pacific Rim

Association of Southeast Asian Nations

Asia-Pacific Economic Cooperation

Africa

Middle East

Regional Trading Groups and Emerging Markets








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