Global Perspective: Hong Kong -- Disney Rolls the Dice Again

Quality

Quality Defined

Maintaining Quality

Physical or Mandatory Requirements and Adaptation

Green Marketing and Product Development

Products and Culture

Innovative Products and Adaptation

Diffusion of Innovation

Production of Innovations

Analyzing Product Components for Adaptation

Core Component

Packaging Component

Support Services Component

Marketing Consumer Services Globally

Services Opportunities in Global Markets

Barriers to Entering Global Markets for Consumer Services

Brands in International Markets

Global Brands

National Brands

Country-of-Origin Effects and Global Brands

Private Brands