Global Perspective: Intel, the Boom and the Inescapable Bust

Demand in Global Business-to-Business Markets

The Volatility of Derived Demand

Stages of Economic Development

Technology and Market Demand

Quality and Global Standards

Quality Is Defined by the Buyer

ISO 9000 Certification: An International Standard of Quality

Business Services

After-Sale Services

Other Business Services

Trade Shows: A Crucial Part of Business-to-Business Marketing

Relationship Marketing in Business-to-Business Contexts